Podcasting for Change
Introducing: The Black Earth Podcast Impact Report 2025-6
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Black Earth is an award-winning podcast and platform celebrating Earth and amplifying black women leaders in the environmental movement.
Through storytelling, impact collaborations, and resources, we are weaving a global movement to restore humanity's relationship with our beautiful, living planet.
We work at rare intersections: environmental science and relational storytelling, inner transformation and structural change, ancestral knowledge and contemporary activism.
A Letter From The Team
After three seasons, we decided to go deeper with the podcast by leveraging a methodology called impact production.
Typically used in documentary film-making, impact production allows you to strategically leverage storytelling mediums to advance real world social change.
This decision was driven by the desire to further support the incredible leaders we interview, to strategically collaborate with organisations working on relevant issues, and to create opportunities for our global community of listeners to participate in real life social change.
In 2024, the Founder, Marion, completed a Fellowship on Storytelling for Social Change at the AKO Storytelling Institute, University of Arts London where she got to learn more about impact production and develop the initial idea for Season 4. With funding support from our Season 4 funding partner, Synchronicity Earth, we were able to bring in, Caz Watson, a brilliant impact producer, to lead on the strategy of our impact work.
We have created an approach to podcasting that showcases how this medium strengthens the infrastructure for social change. We are grateful to share the findings from our experience creating Season 4 and what the next chapter holds for us.
If you are inspired by our journey, we are always looking to collaborate with aligned organisations and funding partners. Send us a message via our contact form.
From the Black Earth Team
The Power of Podcasting
Podcasting has huge, and still largely untapped, potential for impact campaigning.
As podcast audiences grow exponentially worldwide, and with political leaders already using podcasts as a core pillar of their media and campaign strategies, this is a pivotal moment to harness the power of podcasts for good.
If we use podcasts strategically, there is the potential to shift public awareness and opinion on key issues and drive positive change for our world.
600 million
people listened to podcasts in 2025
85%
of US listeners in a recent study said they trusted podcasts more than any other source of info
1 billion
YouTube users watch video podcasts every month
36%
of US adults in a recent study said they had made a lifestyle change because of a podcast, and 10% said they had engaged with a political cause
600 million
people listened to podcasts in 2025
68%
of South Africans listen to podcasts regularly, the highest proportion by country globally
Our approach
Our fourth season focused on the theme of ‘Just and Joyful Transitions’.
This season covered a variety of solutions black women are working to help us navigate a world in transition such as: seed sovereignty, Afro-Brazilian rematriation, extreme heat resilience and diversity in climate entrepreneurship.
For the first time since Black Earth began, episodes were created in both audio and subtitled video format.
What we did
Our fourth season focused on the theme of ‘Just and Joyful Transitions’.
This season covered a variety of solutions black women are working to help us navigate a world in transition such as: seed sovereignty, Afro-Brazilian rematriation, extreme heat resilience and diversity in climate entrepreneurship.
For the first time since Black Earth began, episodes were created in both audio and subtitled video format.